Enhancement to popular “smart” chat platform includes Google Adwords integration for better ROI optimization and an improved mobile experience
West Palm Beach, FL – April 20, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced significant upgrades to its popular “smart” chat platform interface. Key enhancements to the ChatSmart platform include advanced Google Analytics integration and a new responsive platform that supports all devices – desktop, laptop, tablet, phone, etc. The addition of SMS text-to-chat opens up direct communication on mobile devices and gives customers who are chatting with the dealership the freedom to seamlessly transition from a desktop environment to a mobile device mid-conversation.
The new chat platform’s responsive design and customizable interface means it integrates seamlessly within any website – mimicking the site’s look and feel in any environment, encouraging engagement and creating an improved customer experience. The new chat to text functionality lets consumers take their chat “on the go,” versus keeping them chained to a desktop computer, and the new mobile inventory integration lets chat operators push inventory images that match a consumer’s preference directly to a smartphone.
“These new enhancements greatly extend the benefits of ChatSmart’s ‘active engagement,’ which lets dealers talk with their customers based on preferences and history, instead of talking at customers. Because dealers get an insight into exactly what a customer is doing on their website, ChatSmart has been able to achieve as high as 77% chat-to-lead conversions,” said Brad Title, CEO of Gubagoo Inc. “This new upgrade promises to increase these results by giving website users even more flexibility and mobility when it comes to their chat interaction.”
ChatSmart’s high conversion rates can be attributed to its utilization of click activity, frequency of visits and predictive models to improve the consumer experience. It is the first chat platform to match vehicles of interest to website visitors, as well as serving up relevant incentives, offers and inventory in real time.
Key ChatSmart 2.0 Features:
Google Analytics Integration – Increased visibility for chat and lead activities directly within Google Analytics, as well as integration with Google Adwords which allows dealers to monitor and optimize keywords and campaigns as they relate to chat activities.
New User Interface – ChatSmart 2.0’s state-of-the-art, modern, flat design enhances the integration of chat into a website and dynamic customization enables an infinite number of styling and color combinations to match the native look and feel of the website.
SMS Text-to-Chat – Customers can communication however they like – whether via chat or SMS texting. Makes on-the-go conversations seamless and easy.
Mobile Inventory Integration – Pictures of vehicles can now be pushed to customers on their mobile phones.
Responsive Toolbar – ChatSmart 2.0 works with any responsive website provider platform.
Based in West Palm Beach, Florida and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 1,200 websites, including some of the nation’s largest dealer groups and OEM-certified programs, are powered by Gubagoo.
Melanie Webber / Cassandra Cavanah, mWEBB Communications