Gubagoo’s Latest Release Includes Responsive Web Platform, Chat-to-Text Functionality and Customizable User Interface

Enhancement to popular smart chat platform includes Google Adwords integration for better ROI optimization and an improved mobile experience

West Palm Beach, FL – April 20, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced significant upgrades to its popular “smart” chat platform interface. Key enhancements to the ChatSmart platform include advanced Google Analytics integration and a new responsive platform that supports all devices – desktop, laptop, tablet, phone, etc. The addition of SMS text-to-chat opens up direct communication on mobile devices and gives customers who are chatting with the dealership the freedom to seamlessly transition from a desktop environment to a mobile device mid-conversation.

The new chat platform’s responsive design and customizable interface means it integrates seamlessly within any website – mimicking the site’s look and feel in any environment, encouraging engagement and creating an improved customer experience. The new chat to text functionality lets consumers take their chat “on the go,” versus keeping them chained to a desktop computer, and the new mobile inventory integration lets chat operators push inventory images that match a consumer’s preference directly to a smartphone.

“These new enhancements greatly extend the benefits of ChatSmart’s ‘active engagement,’ which lets dealers talk with their customers based on preferences and history, instead of talking at customers. Because dealers get an insight into exactly what a customer is doing on their website, ChatSmart has been able to achieve as high as 77% chat-to-lead conversions,” said Brad Title, CEO of Gubagoo Inc. “This new upgrade promises to increase these results by giving website users even more flexibility and mobility when it comes to their chat interaction.”

ChatSmart’s high conversion rates can be attributed to its utilization of click activity, frequency of visits and predictive models to improve the consumer experience. It is the first chat platform to match vehicles of interest to website visitors, as well as serving up relevant incentives, offers and inventory in real time.

Key ChatSmart 2.0 Features:

Google Analytics Integration – Increased visibility for chat and lead activities directly within Google Analytics, as well as integration with Google Adwords which allows dealers to monitor and optimize keywords and campaigns as they relate to chat activities.

New User Interface – ChatSmart 2.0’s state-of-the-art, modern, flat design enhances the integration of chat into a website and dynamic customization enables an infinite number of styling and color combinations to match the native look and feel of the website.

SMS Text-to-Chat – Customers can communication however they like – whether via chat or SMS texting. Makes on-the-go conversations seamless and easy.

Mobile Inventory Integration – Pictures of vehicles can now be pushed to customers on their mobile phones.

Responsive Toolbar – ChatSmart 2.0 works with any responsive website provider platform.

 

About Gubagoo

Based in West Palm Beach, Florida and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 1,200 websites, including some of the nation’s largest dealer groups and OEM-certified programs, are powered by Gubagoo.

Media Relations:
Melanie Webber / Cassandra Cavanah, mWEBB Communications

Why is BDC good for your dealership? Considering Outsourced?

Traditionally, the Automotive BDC specifically refers to an in-house call center staffed and managed by the Dealership that handle their customer contacts, service, follow-up, appointment setting, etc.

More and more, Auto Dealers are finding ways to reduce the high-costs associated with an in-house BDC such as payroll, training, and equipment. Many Dealers have found success by outsourcing their BDC tasks to an outside professional call-center that can set appointments for service and sales, and gauge customer satisfaction. Like the sales side, the BDC can capture inbound calls for service and sales appointments, creating quality traffic and increasing business. Keep in mind that the greatest ROI comes from creating incremental sales from opportunities you would have lost.

The biggest advantage to having a Business Development Center (BDC) is convenience and time savings. With the majority of pone calls to dealers occurring in the morning, mid-day and late afternoon, which are the same times that advisors and sales staff are working hard on the floor with their existing customers, a BDC serving to handle this gap can help increase appointments, sales and customer retention and free the sales staff to provide customers who are present in the dealership with service and personalized attention.

Here are some benefits to outsourcing your BDC needs to Gubagoo:

When signing up with TalkSmart, dealers have total flexibility in set-up: they can choose to use the TalkSmart call center for all incoming calls – turn it on for just after-hours – or to take every showroom and service department call after the fourth ring, to protect against missed opportunities and frustrated customers. The U.S. based phone agents can intelligently discuss, automatically display and send offers or incentives on relevant dealer inventory and that is 24/7 call solution.

Since Gubagoo’s Behavioral Engagement and Scoring Technology has already tracked the visitor’s site behavior, After every call, the dealership is sent all these highly motivated leads, with the caller’s contact info, the vehicles they’re interested in, and a complete transcript of the call. The TalkSmart platform seamlessly inserts all this data into a dealer’s C.R.M. system to make following up on these sales opportunities easy.

 

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