Short Story: The Baller Vs The Competitor


Three Dealerships-one midpoints, one survives and one with NickName-“the Baller”- The significant merchant, the one not dead but rather alive in a scholarly sense.  I like to call him “The Competitor”.

On occasion, the other merchant’s would wonder how “The Competitor” has the capacity to close at a much higher rate.

You see, leads were numerous for all the merchants, however one Dealer would get what they referred to as “better quality leads”.

Maybe there was something they didn’t think of, like, the fact that “The Competitors” leads were being specifically targeted due to innovating products offered by-Gubagoo.

The back-story? One day, the “The Competitor” simply felt a need to increase his dealership’s conversion rate, so he chose to run with his gut, eager to notice that his instinct was right in driving him to Gubagoo!

“The Competitor”, beyond satisfied with his experience, realized the word must spread!

Sitting tight for the moral of the story?

Well clearly, when taking a glance at numbers like an additional 20-30 extra automobiles sold a month, “The Competitors”,  primary concern or bottom line was a no brainer.

He simply realized that at Gubagoo, they understand the upsides of merchants working together for an even more enriching customer experience and profitable funds.

At last, “The Competitor” sums up his experience with, ” Truth be told, numbers don’t lie so go with Gubagoo-The brains behind the operation”.

Vehicle Matching-The Intelligent Conversation


Vehicle matching provided by Gubagoo is aiming to convert website visitors into more effective leads by making dealership websites more intelligent. Using its predictive technology to analyze a visitor’s click patterns, Vehicle Matching automatically aligns the right cars/offers/pricing to the visitor’s vehicle choices instantly.

“In many ways, this is for dealerships and their inventory — because Vehicle Matching knows the right vehicles to match with what each website visitor wants — 24/7 and in real time,” said Brad Title, CEO of Gubagoo Inc. “It is much easier to build a good relationship when you know what someone really wants — and that is what Vehicle Matching does.

Interacting with relevance is now made possible with vehicle matching. And the fact that this tool is available 24/7 on a dealerships website, conversion rates increase by plenty.

“We track and analyze every inventory click and decode the URLs so we can build dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing. Vehicle Matching is all about converting website visitors to leads, and leads to sales – all by making dealership websites more intelligent! And as that intelligence grows, so do conversion rates.”

Other dealerships have already seen the results of VM for themselves. Savannah Toyota for example tells us that:

“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota. “This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota.”

About Gubagoo

 Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

Gubagoo-A trusted Provider

Visit for more information

According to, Gubagoo is a trusted provider program that offers revolutionary behavioral engagement and scoring technologies. And In case you didn’t know, Gubagoo is also the fastest growing chat and website engagement provider for dealerships. With over one thousand dealership sites using ChatSmart, conversion rates have been increasing.

“Gubagoo is a chat solution that proactively engages with site visitors rather than simply interrupting and talking at them. A recent study showed that ChatSmart consistently delivers a 77% chat-to-lead conversion rate,” said Brad Title, CEO of Gubagoo Inc. “We’re thrilled to be selected as a Certified Provider and look forward to providing our solution to their dealer partners.”

TalkSmart is another impressive tool we offer. Just like our recent Facebook status states, “When you think smart you TalkSmart”! This is not only clever but also true. You see TalkSmart is your backup for when you’re not around to answer consumer questions. TalkSmart is available and they are there 24/7/365 days out of the year! Talk about peace of mind knowing that when you’re sleeping your dealership is ceasing every opportunity to convert. Now you can sleep knowing that agents who are experts in the automotive industry are providing accurate information to people visiting your site by phone! These are some of the benefits of TalkSmart:


  • Sales Appointment Scheduling
  • Service Appointment Scheduling
  • Flexible Service 24/7/365
    • Business Hours
    • After hours


  • Hybrid Chat/Call Agents
  • In-Store & BDC Solution
  • Powered by B.E.A.S.T
  • Fully Managed
  • Dynamic Scripting Engine
  • Inventory Feeds Integrated
  • Predictive Vehicle Matching
  • Publisher+ Integrated
  • HTML Email Sent to Shopper Summarizing all Vehicles and Offers on the Fly
  • LEADSMART – Up to 27 Lead Attributes Pushed to Your CRM
  • Pay Only When Used

Gubagoo doesn’t stop there. Going mobile was perhaps the best thing we did. As technology advances so should companies and how they do business and that’s exactly what Gubagoo did. Knowing that this generation and generations to come are using their smart phones more than ever, we decided to Go-Mobile. This tool is usable on all mobile devices! So if one of your visitors has an android or an iPhone they will still be able to communicate with an agent perhaps on their way to your dealership!

If you want to learn more about Gubagoo follow us on Facebook or visit for more information.

See how “The Rule of 3” can get you more Leads for your Dealership


Gubagoo believes in the Rule of 3: Identify, engage and convert. This effective method has made a difference in the way the automotive industry generates leads. In the following article you will learn more on how Gubagoo wants to help your car dealership execute each approach into car buying results.

Understanding your shoppers is perhaps the first step. In order to do that, you should know the difference between New vs. Repeat vs. High Frequency Repeat Visitors and New, Used, Finance, Service & Parts Shoppers. As it states on “Different traffic sources are not the only variables when it comes to website visitors, each visitor is unique. Knowing how to interact with them on that basis allows you to improve visitor experiences, increase conversions and improve lead quality”. That is why identifying your web visitors is the number one rule created by Gubagoo. “By making your anonymous traffic identifiable, your website will gain the edge it needs to engage and re-engage shoppers effectively each and every time”.

Rule number two is engaging with your site visitors and because you have identified them, now you can personalize the conversation. Here is some more advice from “Deploy an engagement strategy combining the use of PublisherPlus, ChatSmart, Inventory Plus, ShareNow and more personalized to individual needs and witness the impact this has on both conversions and lead quality. Without the use of behavior targeting tools your website in virtually powerless to convert more traffic”. These tools were designed with the automotive industry in mind, that is why they are so effective when executed properly. You see? “The science behind what we do is knowing whom to engage, how and most importantly, when”. Information truly is power.

Finally, the best part is when you’re able to convert your traffic into quality leads. As I mentioned earlier, Gubagoo was designed with the automotive industry in mind so these tools are not just convenient they actually work helping car dealerships maximize every opportunity possible to gain more sales. Lead intelligence data from BEAST offers the following services to help you succeed:

  • Previous Customer History
  • All Chat Transcripts
  • Predictive Modeling
  • Live Inventory Feed
  • Vehicles of Interest
  • Offers Claimed
  • Local Competitors

Bottom line is you deserve to convert more traffic into leads and leads into sales. So take a look at everything Gubagoo has to offer at and learn more.

Does Live Chat Really Work?

Does Live Chat Work?

Live Chat Support is a relatively new way to interact with your website visitors. Usually the visitor initiates a chat request by clicking an icon on your website. This article will give you a brief introduction to live chat support and how it works.

Live chat can be used for prospective customers in order to help them with their buying decision or for current customers who need support with a vehicle, service or product they have already bought.

LiveChat is an extremely helpful service for a consumer navigating on any dealership website. Fortunately, LiveChat with Gubagoo is not just a benefit for the visitor but for the dealer as well.

With agents available 24/7 and 365 days out of the year, your conversion rate is bound to increase. LiveChat’s main goal is to assist dealership websites in improving their bottom line.

And in case you weren’t aware, Gubagoo is the fastest growing live chat provider in the automotive industry, with the ability to revolutionize a dealers website in order to generate more leads that turn into car sales.

In addition, has a 97% rating from Managers and Internet directors who recommend Live Chat. Results even show that, Gubagoo leads convert into car sales at a 24 to 33%.

LiveChat is a tool that works

“Making Proactive Chat Work” by Forrester Research concluded that:

“44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”

Taking that statement into consideration, Gubagoo prides itself in being experts in the automotive industry and their agents are available to offer only quality service. Thats why hybrid chat and call agents are available immediately at a consumers feet because Gubagoo understands how to operate in a competitive market.

So if your a dealership is looking for exceptional service, Gubagoo is where you will find it.
Increasing website revenue by providing immediate response is a key factor for the success of your business.

So just how significant is LiveChat? Well, recent studies mention that:

“77% of people shopping online would like to make contact with a real person before making a purchase, and over half say that the lack of interaction has caused them not to purchase.”

The automotive industry is an aggressive market and missing opportunities when you don’t have to is a choice.

With Gubagoo’s LiveChat service being available outside of regular working hours, you’ll never have to miss out on the chance to convert. Gubagoo agents are trained to proactively assist any visitor on site with the intention of converting shoppers into customers.

Adding live help to your dealership’s website could be what your competitors lack so why not think a step ahead?

Gubagoo wants to handle all your inbound calls

Having a company that will answer all your inbound calls after-hours is another benefit to consider.

Imagine this scenario, a consumer visits your dealers site and suddenly has a question about your online inventory. This consumer was interested in a particular model but couldn’t locate some immediate assistance for clarification. Suddenly, the customer loses interest and moves on to another dealer’s site for more options. This is called an unnecessary missed opportunity.

If live help were available the chances of this visitor steering to the next dealership site is less likely. In conclusion, engaging visitors on site leads to higher conversion, customer loyalty and visitors trust.

Does Live Chat Generate Leads?

Live Chat Lead Generation - SmartChat

“Did you know that 95% of the average dealership’s site visitors will defect from their website ?” asks Brad Title, CEO and Co-Founder of Gubagoo.

There are many factors that could make your traffic abandon your dealer’s website, one is  the lack of engagement, meaningful information and relevant offers among others.

The fact is that capturing the voice of the customer is more difficult with the web, but it can be done, and reality is that you can’t fix it if you can’t see it. Here are some tools to get you started:

  1. Google Analytics: is a free tool from Google, it helps you track your website visitors giving you detailed statistics, where they came from and which links they clicked on.
  2. Live Chat: Live chat can allow you to hear from visitors who wouldn’t call you, most people prefer live chat because is convenient (sometimes the customer is at a public place or at work and don’t want to be heard but they can chat from they’re phone, it also provides customers immediate access to help. Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.

With a tool like ChatSmart™ from Gubagoo® you can engage your audience better and CONVERT!.

Convert – the magic word – Now, in order to convert your website traffic, you need to get into your audience’s mind to find out what they are interested in, how they browse the web and what makes them click – literally.

Gubagoo adds the ‘Brain’. With our Behavioral Engagement & Scoring Technology we can tag, track and score each individual visitor arriving at your dealer’s website and their behavior (the exact cars they looked at, pages visited, if they looked at specific offers, etc.) that way, when we engage on a Live Chat we can talk WITH them and not talk AT them.

Finally, the question again is: Does Live Chat can Generate Leads for your Car Dealership? – and the answer is: ABSOLUTELY! –

Other Benefits:

  • Increase customer satisfaction
  • Speed up your customer service
  • Sign up once, get tons of new chat leads everyday
  • Save money on staff: One Live Chat agent talks with 10 times more people than a phone agent.
  • Chat on your desktop, table or mobile.
  • Secure: only you will have access to this chat data and leads

Need more reasons? Chat with us now and we can answer any other questions you may have.

Gubagoo’s Latest Release Includes Responsive Web Platform, Chat-to-Text Functionality and Customizable User Interface

Enhancement to popular smart chat platform includes Google Adwords integration for better ROI optimization and an improved mobile experience

West Palm Beach, FL – April 20, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced significant upgrades to its popular “smart” chat platform interface. Key enhancements to the ChatSmart platform include advanced Google Analytics integration and a new responsive platform that supports all devices – desktop, laptop, tablet, phone, etc. The addition of SMS text-to-chat opens up direct communication on mobile devices and gives customers who are chatting with the dealership the freedom to seamlessly transition from a desktop environment to a mobile device mid-conversation.

The new chat platform’s responsive design and customizable interface means it integrates seamlessly within any website – mimicking the site’s look and feel in any environment, encouraging engagement and creating an improved customer experience. The new chat to text functionality lets consumers take their chat “on the go,” versus keeping them chained to a desktop computer, and the new mobile inventory integration lets chat operators push inventory images that match a consumer’s preference directly to a smartphone.

“These new enhancements greatly extend the benefits of ChatSmart’s ‘active engagement,’ which lets dealers talk with their customers based on preferences and history, instead of talking at customers. Because dealers get an insight into exactly what a customer is doing on their website, ChatSmart has been able to achieve as high as 77% chat-to-lead conversions,” said Brad Title, CEO of Gubagoo Inc. “This new upgrade promises to increase these results by giving website users even more flexibility and mobility when it comes to their chat interaction.”

ChatSmart’s high conversion rates can be attributed to its utilization of click activity, frequency of visits and predictive models to improve the consumer experience. It is the first chat platform to match vehicles of interest to website visitors, as well as serving up relevant incentives, offers and inventory in real time.

Key ChatSmart 2.0 Features:

Google Analytics Integration – Increased visibility for chat and lead activities directly within Google Analytics, as well as integration with Google Adwords which allows dealers to monitor and optimize keywords and campaigns as they relate to chat activities.

New User Interface – ChatSmart 2.0’s state-of-the-art, modern, flat design enhances the integration of chat into a website and dynamic customization enables an infinite number of styling and color combinations to match the native look and feel of the website.

SMS Text-to-Chat – Customers can communication however they like – whether via chat or SMS texting. Makes on-the-go conversations seamless and easy.

Mobile Inventory Integration – Pictures of vehicles can now be pushed to customers on their mobile phones.

Responsive Toolbar – ChatSmart 2.0 works with any responsive website provider platform.


About Gubagoo

Based in West Palm Beach, Florida and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 1,200 websites, including some of the nation’s largest dealer groups and OEM-certified programs, are powered by Gubagoo.

Media Relations:
Melanie Webber / Cassandra Cavanah, mWEBB Communications

Why is BDC good for your dealership? Considering Outsourced?

Traditionally, the Automotive BDC specifically refers to an in-house call center staffed and managed by the Dealership that handle their customer contacts, service, follow-up, appointment setting, etc.

More and more, Auto Dealers are finding ways to reduce the high-costs associated with an in-house BDC such as payroll, training, and equipment. Many Dealers have found success by outsourcing their BDC tasks to an outside professional call-center that can set appointments for service and sales, and gauge customer satisfaction. Like the sales side, the BDC can capture inbound calls for service and sales appointments, creating quality traffic and increasing business. Keep in mind that the greatest ROI comes from creating incremental sales from opportunities you would have lost.

The biggest advantage to having a Business Development Center (BDC) is convenience and time savings. With the majority of pone calls to dealers occurring in the morning, mid-day and late afternoon, which are the same times that advisors and sales staff are working hard on the floor with their existing customers, a BDC serving to handle this gap can help increase appointments, sales and customer retention and free the sales staff to provide customers who are present in the dealership with service and personalized attention.

Here are some benefits to outsourcing your BDC needs to Gubagoo:

When signing up with TalkSmart, dealers have total flexibility in set-up: they can choose to use the TalkSmart call center for all incoming calls – turn it on for just after-hours – or to take every showroom and service department call after the fourth ring, to protect against missed opportunities and frustrated customers. The U.S. based phone agents can intelligently discuss, automatically display and send offers or incentives on relevant dealer inventory and that is 24/7 call solution.

Since Gubagoo’s Behavioral Engagement and Scoring Technology has already tracked the visitor’s site behavior, After every call, the dealership is sent all these highly motivated leads, with the caller’s contact info, the vehicles they’re interested in, and a complete transcript of the call. The TalkSmart platform seamlessly inserts all this data into a dealer’s C.R.M. system to make following up on these sales opportunities easy.


Get started on live chat. Chat With Us Now.


Live Chat For Dealerships – CHATSMART® – from Gubagoo®

Looking for ways to generate more leads from your website? Gubagoo is the solution. The perfect live chat for dealerships.

Gubagoo’s ChatSmart® is powered by an intelligent platform that identifies website visitors and proactively engages them with relevant, targeted information.

“Gubagoo is a chat solution that proactively engages with site visitors rather than simply interrupting and talking at them. A recent study showed that ChatSmart consistently delivers a 77% chat-to-lead conversion rate,” said Brad Title, CEO of Gubagoo Inc.

Call us now to schedule a demo or visit our website to have a live chat.

3 Reasons Why Live Chat is The Untapped Source of Leads for Dealerships

Today, people are seeing live chat as the main way to go. Rather than watching potential customers click away from their websites, many dealers have been adding live chat support. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.

Do you know customers main reasons for choosing live chat over phone?

  • No hold time
  • Convenience

Live chat support systems do an excellent job of allowing you to respond to customer queries in real-time while addressing potential customer concerns before they are spread all over the internet.

In this post we’re going to get into why live chat can improve your dealer’s bottom line and how you can get started.

  1. Live Chat is Convenient for Car Buyers

A study called “Making Proactive Chat Work” that was conducted by Forrester Research found that:

“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.

A live chat system provides customers immediate access to help. Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.

An survey found that 63% of visitors were more likely to return to a website that offers live chat.

  1. Live Chat Increases Leads and Sales

Gubagoo has created (B.E.A.S.T.) an engine to detect onsite user intent. In the case of live chat, this engine can be used to identify the right moment to inject live chat support. It also includes intelligent analytics which can be leveraged to learn which pages customers are visiting, how long they’re staying on that page, and how they got there.

Live chat systems will never replace a live customer experience but they can be enhanced to become more effective, more intelligent and more efficient at the time of converting these leads into sales.

  1. Live Chat Gives You An Advantage over Your Competition

If you want to gain an edge on the competition, live chat is a key feature that websites must have in order to be competitive and to hopefully rise to the top. In fact, live chat provides a simple way to connect with customers who spend a good deal of their time shopping online.

If you aren’t convinced that live chat is for your business, give us a call and let us send you some stats and some of our client’s success stories. The cost savings and convenience for both staff and customers makes live chat not only a viable option for businesses today, but an essential tool for any dealer or company that thrives on providing excellent customer service.


Reasons why you should consider outsourcing to Gubagoo your Live Chat.

Live chat can obviously increase your business potential, but only if it’s executed correctly. Here are some important reasons why you should consider Gubagoo for your dealer’s website and how you can make the most out of live chat software:

  • No need to hire more staff or Train your team! – Our live chat representatives are extremely knowledgeable about your inventory and website navigation. They have the experience and knowledge to get the right answer to your customer’s questions quickly. Live chat is different from a phone call, since all replies must be short sentences that get right to the point. Long paragraphs don’t work in live chat. There is an art to knowing when to ask a question and when to offer solutions or additional products.
  • They are aware of your shopping hours. But that is not a limiting factor anymore. Don’t assume 9 to 5 or 9-9 chat hours will work. Our Chat is available 24/7 to cover off hours, Holidays, etc., so you don’t miss any more customers or leads.
  • We are not automated or robotic. The whole point of having live chat available is to provide warm, human help to a customer’s shopping experience. Having robotic greetings or responses can kill the effectiveness of live chat. At Gubagoo, we are 100% human.
  • We also help boost your social. Our Chat Software / Widget also offers links to your main Social Media sites, encouraging visitors to visit, like or subscribe to your YouTube, Facebook, Twitter, etc.
  • We are prepared for surges in chat volume.Customers need to understand that they are in a queue and a representative will be with them shortly. Why not immediately?. We have the right amount of people ready to help convert visitors into buyers, no waiting time, no queue, no exception.
  • Give your dealer helpful chat features.When you get a lead resulting from our chat, you also get the full transcript!, links to pages your customer visited, vehicles they looked at, etc. Because we understand that is not only the quantity but also the quality of that lead that will help you convert it to a sale.


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