Short Story: The Baller Vs The Competitor

KRYoATTW_400x400

Three Dealerships-one midpoints, one survives and one with NickName-“the Baller”- The significant merchant, the one not dead but rather alive in a scholarly sense.  I like to call him “The Competitor”.

On occasion, the other merchant’s would wonder how “The Competitor” has the capacity to close at a much higher rate.

You see, leads were numerous for all the merchants, however one Dealer would get what they referred to as “better quality leads”.

Maybe there was something they didn’t think of, like, the fact that “The Competitors” leads were being specifically targeted due to innovating products offered by-Gubagoo.

The back-story? One day, the “The Competitor” simply felt a need to increase his dealership’s conversion rate, so he chose to run with his gut, eager to notice that his instinct was right in driving him to Gubagoo!

“The Competitor”, beyond satisfied with his experience, realized the word must spread!

Sitting tight for the moral of the story?

Well clearly, when taking a glance at numbers like an additional 20-30 extra automobiles sold a month, “The Competitors”,  primary concern or bottom line was a no brainer.

He simply realized that at Gubagoo, they understand the upsides of merchants working together for an even more enriching customer experience and profitable funds.

At last, “The Competitor” sums up his experience with, ” Truth be told, numbers don’t lie so go with Gubagoo-The brains behind the operation”.

Vehicle Matching-The Intelligent Conversation

11407156_827772127277622_8886143948508785140_n

Vehicle matching provided by Gubagoo is aiming to convert website visitors into more effective leads by making dealership websites more intelligent. Using its predictive technology to analyze a visitor’s click patterns, Vehicle Matching automatically aligns the right cars/offers/pricing to the visitor’s vehicle choices instantly.

“In many ways, this is Match.com for dealerships and their inventory — because Vehicle Matching knows the right vehicles to match with what each website visitor wants — 24/7 and in real time,” said Brad Title, CEO of Gubagoo Inc. “It is much easier to build a good relationship when you know what someone really wants — and that is what Vehicle Matching does.

Interacting with relevance is now made possible with vehicle matching. And the fact that this tool is available 24/7 on a dealerships website, conversion rates increase by plenty.

“We track and analyze every inventory click and decode the URLs so we can build dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing. Vehicle Matching is all about converting website visitors to leads, and leads to sales – all by making dealership websites more intelligent! And as that intelligence grows, so do conversion rates.”

Other dealerships have already seen the results of VM for themselves. Savannah Toyota for example tells us that:

“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota. “This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota.”

About Gubagoo

 Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

See how “The Rule of 3” can get you more Leads for your Dealership

The-Rule-of-3---identify---engage---convert---gubagoo

Gubagoo believes in the Rule of 3: Identify, engage and convert. This effective method has made a difference in the way the automotive industry generates leads. In the following article you will learn more on how Gubagoo wants to help your car dealership execute each approach into car buying results.

Understanding your shoppers is perhaps the first step. In order to do that, you should know the difference between New vs. Repeat vs. High Frequency Repeat Visitors and New, Used, Finance, Service & Parts Shoppers. As it states on gubagoo.com: “Different traffic sources are not the only variables when it comes to website visitors, each visitor is unique. Knowing how to interact with them on that basis allows you to improve visitor experiences, increase conversions and improve lead quality”. That is why identifying your web visitors is the number one rule created by Gubagoo. “By making your anonymous traffic identifiable, your website will gain the edge it needs to engage and re-engage shoppers effectively each and every time”.

Rule number two is engaging with your site visitors and because you have identified them, now you can personalize the conversation. Here is some more advice from gubagoo.com “Deploy an engagement strategy combining the use of PublisherPlus, ChatSmart, Inventory Plus, ShareNow and more personalized to individual needs and witness the impact this has on both conversions and lead quality. Without the use of behavior targeting tools your website in virtually powerless to convert more traffic”. These tools were designed with the automotive industry in mind, that is why they are so effective when executed properly. You see? “The science behind what we do is knowing whom to engage, how and most importantly, when”. Information truly is power.

Finally, the best part is when you’re able to convert your traffic into quality leads. As I mentioned earlier, Gubagoo was designed with the automotive industry in mind so these tools are not just convenient they actually work helping car dealerships maximize every opportunity possible to gain more sales. Lead intelligence data from BEAST offers the following services to help you succeed:

  • Previous Customer History
  • All Chat Transcripts
  • Predictive Modeling
  • Live Inventory Feed
  • Vehicles of Interest
  • Offers Claimed
  • Local Competitors

Bottom line is you deserve to convert more traffic into leads and leads into sales. So take a look at everything Gubagoo has to offer at www.gubagoo.com and learn more.

Does Live Chat Really Work?

Does Live Chat Work?

Live Chat Support is a relatively new way to interact with your website visitors. Usually the visitor initiates a chat request by clicking an icon on your website. This article will give you a brief introduction to live chat support and how it works.

Live chat can be used for prospective customers in order to help them with their buying decision or for current customers who need support with a vehicle, service or product they have already bought.

LiveChat is an extremely helpful service for a consumer navigating on any dealership website. Fortunately, LiveChat with Gubagoo is not just a benefit for the visitor but for the dealer as well.

With agents available 24/7 and 365 days out of the year, your conversion rate is bound to increase. LiveChat’s main goal is to assist dealership websites in improving their bottom line.

And in case you weren’t aware, Gubagoo is the fastest growing live chat provider in the automotive industry, with the ability to revolutionize a dealers website in order to generate more leads that turn into car sales.

In addition, www.drivingsales.com has a 97% rating from Managers and Internet directors who recommend Live Chat. Results even show that, Gubagoo leads convert into car sales at a 24 to 33%.

LiveChat is a tool that works

“Making Proactive Chat Work” by Forrester Research concluded that:

“44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”

Taking that statement into consideration, Gubagoo prides itself in being experts in the automotive industry and their agents are available to offer only quality service. Thats why hybrid chat and call agents are available immediately at a consumers feet because Gubagoo understands how to operate in a competitive market.

So if your a dealership is looking for exceptional service, Gubagoo is where you will find it.
Increasing website revenue by providing immediate response is a key factor for the success of your business.

So just how significant is LiveChat? Well, recent studies mention that:

“77% of people shopping online would like to make contact with a real person before making a purchase, and over half say that the lack of interaction has caused them not to purchase.”

The automotive industry is an aggressive market and missing opportunities when you don’t have to is a choice.

With Gubagoo’s LiveChat service being available outside of regular working hours, you’ll never have to miss out on the chance to convert. Gubagoo agents are trained to proactively assist any visitor on site with the intention of converting shoppers into customers.

Adding live help to your dealership’s website could be what your competitors lack so why not think a step ahead?

Gubagoo wants to handle all your inbound calls

Having a company that will answer all your inbound calls after-hours is another benefit to consider.

Imagine this scenario, a consumer visits your dealers site and suddenly has a question about your online inventory. This consumer was interested in a particular model but couldn’t locate some immediate assistance for clarification. Suddenly, the customer loses interest and moves on to another dealer’s site for more options. This is called an unnecessary missed opportunity.

If live help were available the chances of this visitor steering to the next dealership site is less likely. In conclusion, engaging visitors on site leads to higher conversion, customer loyalty and visitors trust.

Does Live Chat Generate Leads?

Live Chat Lead Generation - SmartChat

“Did you know that 95% of the average dealership’s site visitors will defect from their website ?” asks Brad Title, CEO and Co-Founder of Gubagoo.

There are many factors that could make your traffic abandon your dealer’s website, one is  the lack of engagement, meaningful information and relevant offers among others.

The fact is that capturing the voice of the customer is more difficult with the web, but it can be done, and reality is that you can’t fix it if you can’t see it. Here are some tools to get you started:

  1. Google Analytics: is a free tool from Google, it helps you track your website visitors giving you detailed statistics, where they came from and which links they clicked on.
  2. Live Chat: Live chat can allow you to hear from visitors who wouldn’t call you, most people prefer live chat because is convenient (sometimes the customer is at a public place or at work and don’t want to be heard but they can chat from they’re phone, it also provides customers immediate access to help. Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.

With a tool like ChatSmart™ from Gubagoo® you can engage your audience better and CONVERT!.

Convert – the magic word – Now, in order to convert your website traffic, you need to get into your audience’s mind to find out what they are interested in, how they browse the web and what makes them click – literally.

Gubagoo adds the ‘Brain’. With our Behavioral Engagement & Scoring Technology we can tag, track and score each individual visitor arriving at your dealer’s website and their behavior (the exact cars they looked at, pages visited, if they looked at specific offers, etc.) that way, when we engage on a Live Chat we can talk WITH them and not talk AT them.

Finally, the question again is: Does Live Chat can Generate Leads for your Car Dealership? – and the answer is: ABSOLUTELY! –

Other Benefits:

  • Increase customer satisfaction
  • Speed up your customer service
  • Sign up once, get tons of new chat leads everyday
  • Save money on staff: One Live Chat agent talks with 10 times more people than a phone agent.
  • Chat on your desktop, table or mobile.
  • Secure: only you will have access to this chat data and leads

Need more reasons? Chat with us now and we can answer any other questions you may have.

Gubagoo’s Latest Release Includes Responsive Web Platform, Chat-to-Text Functionality and Customizable User Interface

Enhancement to popular smart chat platform includes Google Adwords integration for better ROI optimization and an improved mobile experience

West Palm Beach, FL – April 20, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced significant upgrades to its popular “smart” chat platform interface. Key enhancements to the ChatSmart platform include advanced Google Analytics integration and a new responsive platform that supports all devices – desktop, laptop, tablet, phone, etc. The addition of SMS text-to-chat opens up direct communication on mobile devices and gives customers who are chatting with the dealership the freedom to seamlessly transition from a desktop environment to a mobile device mid-conversation.

The new chat platform’s responsive design and customizable interface means it integrates seamlessly within any website – mimicking the site’s look and feel in any environment, encouraging engagement and creating an improved customer experience. The new chat to text functionality lets consumers take their chat “on the go,” versus keeping them chained to a desktop computer, and the new mobile inventory integration lets chat operators push inventory images that match a consumer’s preference directly to a smartphone.

“These new enhancements greatly extend the benefits of ChatSmart’s ‘active engagement,’ which lets dealers talk with their customers based on preferences and history, instead of talking at customers. Because dealers get an insight into exactly what a customer is doing on their website, ChatSmart has been able to achieve as high as 77% chat-to-lead conversions,” said Brad Title, CEO of Gubagoo Inc. “This new upgrade promises to increase these results by giving website users even more flexibility and mobility when it comes to their chat interaction.”

ChatSmart’s high conversion rates can be attributed to its utilization of click activity, frequency of visits and predictive models to improve the consumer experience. It is the first chat platform to match vehicles of interest to website visitors, as well as serving up relevant incentives, offers and inventory in real time.

Key ChatSmart 2.0 Features:

Google Analytics Integration – Increased visibility for chat and lead activities directly within Google Analytics, as well as integration with Google Adwords which allows dealers to monitor and optimize keywords and campaigns as they relate to chat activities.

New User Interface – ChatSmart 2.0’s state-of-the-art, modern, flat design enhances the integration of chat into a website and dynamic customization enables an infinite number of styling and color combinations to match the native look and feel of the website.

SMS Text-to-Chat – Customers can communication however they like – whether via chat or SMS texting. Makes on-the-go conversations seamless and easy.

Mobile Inventory Integration – Pictures of vehicles can now be pushed to customers on their mobile phones.

Responsive Toolbar – ChatSmart 2.0 works with any responsive website provider platform.

 

About Gubagoo

Based in West Palm Beach, Florida and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 1,200 websites, including some of the nation’s largest dealer groups and OEM-certified programs, are powered by Gubagoo.

Media Relations:
Melanie Webber / Cassandra Cavanah, mWEBB Communications

Live Chat For Dealerships – CHATSMART® – from Gubagoo®

Looking for ways to generate more leads from your website? Gubagoo is the solution. The perfect live chat for dealerships.

Gubagoo’s ChatSmart® is powered by an intelligent platform that identifies website visitors and proactively engages them with relevant, targeted information.

“Gubagoo is a chat solution that proactively engages with site visitors rather than simply interrupting and talking at them. A recent study showed that ChatSmart consistently delivers a 77% chat-to-lead conversion rate,” said Brad Title, CEO of Gubagoo Inc.

Call us now to schedule a demo or visit our website to have a live chat.

http://www.gubagoo.com

3 Reasons Why Live Chat is The Untapped Source of Leads for Dealerships

Today, people are seeing live chat as the main way to go. Rather than watching potential customers click away from their websites, many dealers have been adding live chat support. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.

Do you know customers main reasons for choosing live chat over phone?

  • No hold time
  • Convenience

Live chat support systems do an excellent job of allowing you to respond to customer queries in real-time while addressing potential customer concerns before they are spread all over the internet.

In this post we’re going to get into why live chat can improve your dealer’s bottom line and how you can get started.

  1. Live Chat is Convenient for Car Buyers

A study called “Making Proactive Chat Work” that was conducted by Forrester Research found that:

“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.

A live chat system provides customers immediate access to help. Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.

An emarketer.com survey found that 63% of visitors were more likely to return to a website that offers live chat.

  1. Live Chat Increases Leads and Sales

Gubagoo has created (B.E.A.S.T.) an engine to detect onsite user intent. In the case of live chat, this engine can be used to identify the right moment to inject live chat support. It also includes intelligent analytics which can be leveraged to learn which pages customers are visiting, how long they’re staying on that page, and how they got there.

Live chat systems will never replace a live customer experience but they can be enhanced to become more effective, more intelligent and more efficient at the time of converting these leads into sales.

  1. Live Chat Gives You An Advantage over Your Competition

If you want to gain an edge on the competition, live chat is a key feature that websites must have in order to be competitive and to hopefully rise to the top. In fact, live chat provides a simple way to connect with customers who spend a good deal of their time shopping online.

If you aren’t convinced that live chat is for your business, give us a call and let us send you some stats and some of our client’s success stories. The cost savings and convenience for both staff and customers makes live chat not only a viable option for businesses today, but an essential tool for any dealer or company that thrives on providing excellent customer service.

 

Reasons why you should consider outsourcing to Gubagoo your Live Chat.

Live chat can obviously increase your business potential, but only if it’s executed correctly. Here are some important reasons why you should consider Gubagoo for your dealer’s website and how you can make the most out of live chat software:

  • No need to hire more staff or Train your team! – Our live chat representatives are extremely knowledgeable about your inventory and website navigation. They have the experience and knowledge to get the right answer to your customer’s questions quickly. Live chat is different from a phone call, since all replies must be short sentences that get right to the point. Long paragraphs don’t work in live chat. There is an art to knowing when to ask a question and when to offer solutions or additional products.
  • They are aware of your shopping hours. But that is not a limiting factor anymore. Don’t assume 9 to 5 or 9-9 chat hours will work. Our Chat is available 24/7 to cover off hours, Holidays, etc., so you don’t miss any more customers or leads.
  • We are not automated or robotic. The whole point of having live chat available is to provide warm, human help to a customer’s shopping experience. Having robotic greetings or responses can kill the effectiveness of live chat. At Gubagoo, we are 100% human.
  • We also help boost your social. Our Chat Software / Widget also offers links to your main Social Media sites, encouraging visitors to visit, like or subscribe to your YouTube, Facebook, Twitter, etc.
  • We are prepared for surges in chat volume.Customers need to understand that they are in a queue and a representative will be with them shortly. Why not immediately?. We have the right amount of people ready to help convert visitors into buyers, no waiting time, no queue, no exception.
  • Give your dealer helpful chat features.When you get a lead resulting from our chat, you also get the full transcript!, links to pages your customer visited, vehicles they looked at, etc. Because we understand that is not only the quantity but also the quality of that lead that will help you convert it to a sale.

 

Get started on live chat. Join Our Chat Now.

 

“Smart” Chat vs. Passive Chat: Study of Toyota, Lexus and Scion Dealers Proves New Smart Chat Platform Drives Huge Increase in Website Traffic Conversions

Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion

 

West Palm Beach, FL – October 8, 2014 – A comprehensive study[1] of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates of 77%. Dealers who had used another chat product reported a marked improvement with Gubagoo’s managed chat solution, ChatSmart.

Unlike first generation “passive” chat, “smart” chat is powered by an “intelligent” platform that identifies website visitors and proactively engages them with relevant, targeted information, rather than simply interrupting and talking at customers with no knowledge of what the customer is actually interested in.

In recent years, dealers have refocused their digital marketing spend away from high-priced, low-closing 3rd party Internet leads to driving traffic to their own websites with SEO, PPC and display advertising. However, these efforts often fall short because of a failure to engage car buyers once they land on the dealers’ websites. In fact, NADA data shows that 95% of the average dealership’s site visitors will defect from the site due to lack of engagement, meaningful information and relevant offers.

“Many dealers have adopted chat tools as a means of stopping the consumer from fleeing their websites but, too often, that chat is ‘passive’ versus ‘active’ – or ‘dumb’ versus ‘smart,’” said Brad Title, CEO of Gubagoo Inc. “This study of Toyota, Lexus and Scion dealers proves that smart chat can massively increase the effectiveness of their websites to drive qualified leads to their sales team.”

STUDY’S KEY FINDINGS:

TOYOTA – 74% Chat to Lead Conversion
LEXUS – 71% Chat to Lead Conversion
SCION – 84% Chat to Lead Conversion*

ChatSmart is proven to be more proactive and higher converting because it utilizes click activity, frequency of visits and predictive models to improve the consumer experience. It is the first chat platform to match vehicles of interest to website visitors, as well as serving up relevant incentives, offers and inventory in real time.

“Gubagoo’s ChatSmart is extremely effective at converting chat into leads because of all the data it collects and because, as a fully managed chat solution, it requires minimal staff involvement until a lead is generated,” said Internet Marketing Manager, Jesse Walker of Pembroke Pines Lexus. “Visitors to our website like that our chat operators are ‘smart’ enough to know what pages they are looking at and are then able to suggest relevant offers on both service and sales – it makes for much quicker and more productive chat sessions for our customers.”

Pembroke Pines attributes ChatSmart with 30 incremental car sales a month at an average cost of $33 per sale. “Obviously, we use a lot tools, but for ROI, you can’t beat Gubagoo,” said Walker.

Toyota of Renton/Toyota of Kirkland in Washington switched from another chat company to Gubagoo and, Mark Brushears, E-commerce Director, for O’Brian Auto Group, reports that “Twenty-six percent of our Toyota of Kirkland website sales are now generated by Gubagoo. The results are so good that there’s no comparison with the previous vendor.”

Gubagoo’s ChatSmart is based on an advanced, intuitive behavioral analytics platform called the BEAST (Behavioral Engagement and Scoring Technology), ChatSmart knows what each site visitor is doing, from the exact vehicles they are looking at, to how many times they have visited the site, to how long they are spending on each page. It then puts that rich data in motion: assigning each visitor a unique score based on their real-world behavior and using that score to precisely engage and re-engage individuals with calculated messages, chats and offers/coupons, about the right vehicle at the right time, as well as pushing relevant dealership inventory – and in real time. And, importantly, ChatSmart takes the onus off in-dealership staff by providing a fully managed chat solution and then delivering extremely detailed leads directly to the dealership.

Full case study can be found here: http://www.makingleadshappen.com/wp-content/uploads/2014/10/Gubagoo-Toyota_Lexus-Case-Study-FINAL-09-12-2014.pdf

 

About Gubagoo 
Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 1,000 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites. Gubagoo has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2014.

 

Gubagoo Media Relations: 
Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com

Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com

 

[1] Study included 46 nationally representative Toyota and 16 Lexus dealerships from Jan-June 2014 and six Scion dealerships from July-Aug 2014.

*Scion numbers represented shorter period on the study (two months), and considerably lower traffic.

It’s HIGH Time for Chat Metrics THAT MEAN SOMETHING

Online chat for dealer websites is SERIOUSLY being held back by a lack of standard, industry-wide metrics – that get to the heart of actual performance and ROI. This lack of meaningful chat metrics is a key reason that a majority of dealerships haven’t adopted a chat platform. And a key reason that those that have are totally confused about what they’re paying for.

Maybe some of you who have used other chat providers know what I’m talking about. Many will fill their monthly performance reports with metrics like “total number of chats.” Why is this essentially a useless metric? Because much of what they’re “counting” as chats or “conversions” goes like this: Chat operator: “Hi! Can I help you? Visitor: “No thanks.” Or, operator: “Hi, we have a great $19.99 oil change deal. Can I tell you about it? “ Visitor: “No, I’m looking at new cars.” These are dead, go nowhere non-conversations. And it’s this tallying of “number of chats” that leads to another false, inflated chat metric that’s thrown at dealers: “visitor-to chat” rates – with companies claiming absurd numbers like 80%.

And then there are all those other vague but important sounding measures around “engagement.”

You and I both know that these metrics have nothing to do with measuring what a dealer cares about: leads that are captured and can be followed up with – which lead to more sales!

So, I am throwing down the gauntlet to the chat industry. Every vendor in this space should base their performance on – and make public to dealers – ONE, key, performance metric: actionable leads generated. Because a zillion chats, without leads captured/generated, is nothing but empty, idle chat. What is a website or chat generated lead? It means, at the very minimum, getting that site visitor’s name, and either email or phone number, recorded and poured into the CRM. Whether that person’s key contact info got captured during an online chat, by filling out a form to redeem a published offer, or at the call center.

A lead means capturing real contact info so follow-up can happen.

At Gubagoo we go way farther: our chat agents and analytics technology aims to provide 27 (!) information points for every lead: yes, name and phone and email – but also key info points from what vehicle make/model/year they expressed interest in – to what exact pages they viewed – to a complete transcript of the chat. A chat platform must drive leads, and then populate that lead with rich info that makes follow-up communications relevant and personal – so high converting. And we make sure a service lead goes to the service department, and a used-vehicle lead to that department, because, doesn’t that make sense?

Every marketing investment a dealer makes deserves clear, meaningful metrics, so they can judge vendors against each other. And the metric that matters to dealers is LEADS and SALES.

Insist on a new chat metric: real leads.

Not so hard, right? That’s what we expect our customers to measure us on. And every dealer has the right ask that from our competitors.

Stay tuned…we plan to make some noise about this in the months ahead!

Brad Title, CEO Gubagoo