Short Story: The Baller Vs The Competitor


Three Dealerships-one midpoints, one survives and one with NickName-“the Baller”- The significant merchant, the one not dead but rather alive in a scholarly sense.  I like to call him “The Competitor”.

On occasion, the other merchant’s would wonder how “The Competitor” has the capacity to close at a much higher rate.

You see, leads were numerous for all the merchants, however one Dealer would get what they referred to as “better quality leads”.

Maybe there was something they didn’t think of, like, the fact that “The Competitors” leads were being specifically targeted due to innovating products offered by-Gubagoo.

The back-story? One day, the “The Competitor” simply felt a need to increase his dealership’s conversion rate, so he chose to run with his gut, eager to notice that his instinct was right in driving him to Gubagoo!

“The Competitor”, beyond satisfied with his experience, realized the word must spread!

Sitting tight for the moral of the story?

Well clearly, when taking a glance at numbers like an additional 20-30 extra automobiles sold a month, “The Competitors”,  primary concern or bottom line was a no brainer.

He simply realized that at Gubagoo, they understand the upsides of merchants working together for an even more enriching customer experience and profitable funds.

At last, “The Competitor” sums up his experience with, ” Truth be told, numbers don’t lie so go with Gubagoo-The brains behind the operation”.

Vehicle Matching-The Intelligent Conversation


Vehicle matching provided by Gubagoo is aiming to convert website visitors into more effective leads by making dealership websites more intelligent. Using its predictive technology to analyze a visitor’s click patterns, Vehicle Matching automatically aligns the right cars/offers/pricing to the visitor’s vehicle choices instantly.

“In many ways, this is for dealerships and their inventory — because Vehicle Matching knows the right vehicles to match with what each website visitor wants — 24/7 and in real time,” said Brad Title, CEO of Gubagoo Inc. “It is much easier to build a good relationship when you know what someone really wants — and that is what Vehicle Matching does.

Interacting with relevance is now made possible with vehicle matching. And the fact that this tool is available 24/7 on a dealerships website, conversion rates increase by plenty.

“We track and analyze every inventory click and decode the URLs so we can build dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing. Vehicle Matching is all about converting website visitors to leads, and leads to sales – all by making dealership websites more intelligent! And as that intelligence grows, so do conversion rates.”

Other dealerships have already seen the results of VM for themselves. Savannah Toyota for example tells us that:

“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota. “This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota.”

About Gubagoo

 Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

See how “The Rule of 3” can get you more Leads for your Dealership


Gubagoo believes in the Rule of 3: Identify, engage and convert. This effective method has made a difference in the way the automotive industry generates leads. In the following article you will learn more on how Gubagoo wants to help your car dealership execute each approach into car buying results.

Understanding your shoppers is perhaps the first step. In order to do that, you should know the difference between New vs. Repeat vs. High Frequency Repeat Visitors and New, Used, Finance, Service & Parts Shoppers. As it states on “Different traffic sources are not the only variables when it comes to website visitors, each visitor is unique. Knowing how to interact with them on that basis allows you to improve visitor experiences, increase conversions and improve lead quality”. That is why identifying your web visitors is the number one rule created by Gubagoo. “By making your anonymous traffic identifiable, your website will gain the edge it needs to engage and re-engage shoppers effectively each and every time”.

Rule number two is engaging with your site visitors and because you have identified them, now you can personalize the conversation. Here is some more advice from “Deploy an engagement strategy combining the use of PublisherPlus, ChatSmart, Inventory Plus, ShareNow and more personalized to individual needs and witness the impact this has on both conversions and lead quality. Without the use of behavior targeting tools your website in virtually powerless to convert more traffic”. These tools were designed with the automotive industry in mind, that is why they are so effective when executed properly. You see? “The science behind what we do is knowing whom to engage, how and most importantly, when”. Information truly is power.

Finally, the best part is when you’re able to convert your traffic into quality leads. As I mentioned earlier, Gubagoo was designed with the automotive industry in mind so these tools are not just convenient they actually work helping car dealerships maximize every opportunity possible to gain more sales. Lead intelligence data from BEAST offers the following services to help you succeed:

  • Previous Customer History
  • All Chat Transcripts
  • Predictive Modeling
  • Live Inventory Feed
  • Vehicles of Interest
  • Offers Claimed
  • Local Competitors

Bottom line is you deserve to convert more traffic into leads and leads into sales. So take a look at everything Gubagoo has to offer at and learn more.