Short Story: The Baller Vs The Competitor

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Three Dealerships-one midpoints, one survives and one with NickName-“the Baller”- The significant merchant, the one not dead but rather alive in a scholarly sense.  I like to call him “The Competitor”.

On occasion, the other merchant’s would wonder how “The Competitor” has the capacity to close at a much higher rate.

You see, leads were numerous for all the merchants, however one Dealer would get what they referred to as “better quality leads”.

Maybe there was something they didn’t think of, like, the fact that “The Competitors” leads were being specifically targeted due to innovating products offered by-Gubagoo.

The back-story? One day, the “The Competitor” simply felt a need to increase his dealership’s conversion rate, so he chose to run with his gut, eager to notice that his instinct was right in driving him to Gubagoo!

“The Competitor”, beyond satisfied with his experience, realized the word must spread!

Sitting tight for the moral of the story?

Well clearly, when taking a glance at numbers like an additional 20-30 extra automobiles sold a month, “The Competitors”,  primary concern or bottom line was a no brainer.

He simply realized that at Gubagoo, they understand the upsides of merchants working together for an even more enriching customer experience and profitable funds.

At last, “The Competitor” sums up his experience with, ” Truth be told, numbers don’t lie so go with Gubagoo-The brains behind the operation”.

Vehicle Matching-The Intelligent Conversation

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Vehicle matching provided by Gubagoo is aiming to convert website visitors into more effective leads by making dealership websites more intelligent. Using its predictive technology to analyze a visitor’s click patterns, Vehicle Matching automatically aligns the right cars/offers/pricing to the visitor’s vehicle choices instantly.

“In many ways, this is Match.com for dealerships and their inventory — because Vehicle Matching knows the right vehicles to match with what each website visitor wants — 24/7 and in real time,” said Brad Title, CEO of Gubagoo Inc. “It is much easier to build a good relationship when you know what someone really wants — and that is what Vehicle Matching does.

Interacting with relevance is now made possible with vehicle matching. And the fact that this tool is available 24/7 on a dealerships website, conversion rates increase by plenty.

“We track and analyze every inventory click and decode the URLs so we can build dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing. Vehicle Matching is all about converting website visitors to leads, and leads to sales – all by making dealership websites more intelligent! And as that intelligence grows, so do conversion rates.”

Other dealerships have already seen the results of VM for themselves. Savannah Toyota for example tells us that:

“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota. “This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota.”

About Gubagoo

 Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

See how “The Rule of 3” can get you more Leads for your Dealership

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Gubagoo believes in the Rule of 3: Identify, engage and convert. This effective method has made a difference in the way the automotive industry generates leads. In the following article you will learn more on how Gubagoo wants to help your car dealership execute each approach into car buying results.

Understanding your shoppers is perhaps the first step. In order to do that, you should know the difference between New vs. Repeat vs. High Frequency Repeat Visitors and New, Used, Finance, Service & Parts Shoppers. As it states on gubagoo.com: “Different traffic sources are not the only variables when it comes to website visitors, each visitor is unique. Knowing how to interact with them on that basis allows you to improve visitor experiences, increase conversions and improve lead quality”. That is why identifying your web visitors is the number one rule created by Gubagoo. “By making your anonymous traffic identifiable, your website will gain the edge it needs to engage and re-engage shoppers effectively each and every time”.

Rule number two is engaging with your site visitors and because you have identified them, now you can personalize the conversation. Here is some more advice from gubagoo.com “Deploy an engagement strategy combining the use of PublisherPlus, ChatSmart, Inventory Plus, ShareNow and more personalized to individual needs and witness the impact this has on both conversions and lead quality. Without the use of behavior targeting tools your website in virtually powerless to convert more traffic”. These tools were designed with the automotive industry in mind, that is why they are so effective when executed properly. You see? “The science behind what we do is knowing whom to engage, how and most importantly, when”. Information truly is power.

Finally, the best part is when you’re able to convert your traffic into quality leads. As I mentioned earlier, Gubagoo was designed with the automotive industry in mind so these tools are not just convenient they actually work helping car dealerships maximize every opportunity possible to gain more sales. Lead intelligence data from BEAST offers the following services to help you succeed:

  • Previous Customer History
  • All Chat Transcripts
  • Predictive Modeling
  • Live Inventory Feed
  • Vehicles of Interest
  • Offers Claimed
  • Local Competitors

Bottom line is you deserve to convert more traffic into leads and leads into sales. So take a look at everything Gubagoo has to offer at www.gubagoo.com and learn more.

Does Live Chat Really Work?

Does Live Chat Work?

Live Chat Support is a relatively new way to interact with your website visitors. Usually the visitor initiates a chat request by clicking an icon on your website. This article will give you a brief introduction to live chat support and how it works.

Live chat can be used for prospective customers in order to help them with their buying decision or for current customers who need support with a vehicle, service or product they have already bought.

LiveChat is an extremely helpful service for a consumer navigating on any dealership website. Fortunately, LiveChat with Gubagoo is not just a benefit for the visitor but for the dealer as well.

With agents available 24/7 and 365 days out of the year, your conversion rate is bound to increase. LiveChat’s main goal is to assist dealership websites in improving their bottom line.

And in case you weren’t aware, Gubagoo is the fastest growing live chat provider in the automotive industry, with the ability to revolutionize a dealers website in order to generate more leads that turn into car sales.

In addition, www.drivingsales.com has a 97% rating from Managers and Internet directors who recommend Live Chat. Results even show that, Gubagoo leads convert into car sales at a 24 to 33%.

LiveChat is a tool that works

“Making Proactive Chat Work” by Forrester Research concluded that:

“44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”

Taking that statement into consideration, Gubagoo prides itself in being experts in the automotive industry and their agents are available to offer only quality service. Thats why hybrid chat and call agents are available immediately at a consumers feet because Gubagoo understands how to operate in a competitive market.

So if your a dealership is looking for exceptional service, Gubagoo is where you will find it.
Increasing website revenue by providing immediate response is a key factor for the success of your business.

So just how significant is LiveChat? Well, recent studies mention that:

“77% of people shopping online would like to make contact with a real person before making a purchase, and over half say that the lack of interaction has caused them not to purchase.”

The automotive industry is an aggressive market and missing opportunities when you don’t have to is a choice.

With Gubagoo’s LiveChat service being available outside of regular working hours, you’ll never have to miss out on the chance to convert. Gubagoo agents are trained to proactively assist any visitor on site with the intention of converting shoppers into customers.

Adding live help to your dealership’s website could be what your competitors lack so why not think a step ahead?

Gubagoo wants to handle all your inbound calls

Having a company that will answer all your inbound calls after-hours is another benefit to consider.

Imagine this scenario, a consumer visits your dealers site and suddenly has a question about your online inventory. This consumer was interested in a particular model but couldn’t locate some immediate assistance for clarification. Suddenly, the customer loses interest and moves on to another dealer’s site for more options. This is called an unnecessary missed opportunity.

If live help were available the chances of this visitor steering to the next dealership site is less likely. In conclusion, engaging visitors on site leads to higher conversion, customer loyalty and visitors trust.

Why is BDC good for your dealership? Considering Outsourced?

Traditionally, the Automotive BDC specifically refers to an in-house call center staffed and managed by the Dealership that handle their customer contacts, service, follow-up, appointment setting, etc.

More and more, Auto Dealers are finding ways to reduce the high-costs associated with an in-house BDC such as payroll, training, and equipment. Many Dealers have found success by outsourcing their BDC tasks to an outside professional call-center that can set appointments for service and sales, and gauge customer satisfaction. Like the sales side, the BDC can capture inbound calls for service and sales appointments, creating quality traffic and increasing business. Keep in mind that the greatest ROI comes from creating incremental sales from opportunities you would have lost.

The biggest advantage to having a Business Development Center (BDC) is convenience and time savings. With the majority of pone calls to dealers occurring in the morning, mid-day and late afternoon, which are the same times that advisors and sales staff are working hard on the floor with their existing customers, a BDC serving to handle this gap can help increase appointments, sales and customer retention and free the sales staff to provide customers who are present in the dealership with service and personalized attention.

Here are some benefits to outsourcing your BDC needs to Gubagoo:

When signing up with TalkSmart, dealers have total flexibility in set-up: they can choose to use the TalkSmart call center for all incoming calls – turn it on for just after-hours – or to take every showroom and service department call after the fourth ring, to protect against missed opportunities and frustrated customers. The U.S. based phone agents can intelligently discuss, automatically display and send offers or incentives on relevant dealer inventory and that is 24/7 call solution.

Since Gubagoo’s Behavioral Engagement and Scoring Technology has already tracked the visitor’s site behavior, After every call, the dealership is sent all these highly motivated leads, with the caller’s contact info, the vehicles they’re interested in, and a complete transcript of the call. The TalkSmart platform seamlessly inserts all this data into a dealer’s C.R.M. system to make following up on these sales opportunities easy.

 

Get started on live chat. Chat With Us Now.

 

Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform

West Palm Beach, FL – September 16, 2014  Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and communications platform, TalkSmart closes the loop on customer communications via dealership websites. TalkSmart caters to the large percentage of consumers who say that talking to a live person is still their top communications preference, while also helping dealerships ensure that they never miss a car sale because they have missed a call (research shows that at least 20% of a dealership’s call go unanswered).

“In the rush to make websites function at their best, it is important that dealers don’t forget about the oldest kind of chat – the good old-fashioned phone call. TalkSmart is designed to help transform a dealership website from a ‘dead-zone’ into a conversation-packed, lead-generating arena,” said Brad Title, CEO of Gubagoo Inc.

A 24/7 phone concierge solution with a ‘brain,’ TalkSmart, like Gubagoo’s chat solution, ChatSmart, is powered by an innovative analytics/tracking engine and inventory-matching platform. And, like ChatSmart, which is showing huge conversion, lead and sales increases for dealerships, TalkSmart is already driving significant results.

Larry H. Miller Used Car Supermarket of Sandy, Utah has been utilizing TalkSmart. Says Internet Sales Manager, Doug Webb: “TalkSmart is vital for any store that doesn’t have the proper staffing in place to handle the call volume. Additionally, for bigger stores with BDC’s, it’s an essential backstop tool to make sure you’re able to set the appointment.”

According to research, plenty of customers still want to talk with a real, live person (71 percent of consumers say talking with a live agent over the phone was still the top preference*). And, with smartphones increasingly dominating the digital universe, phone calls are on the rise in dealerships. According to ADP, phone calls are now outpacing e-mail or form leads by a 4:1 ratio (a rise from 2:1 in January). And, in the last two years, phone leads are up 46% versus Internet leads.

With TalkSmart, when a dealership website visitor wants to connect on the phone, he/she will be talking to someone who already knows what he/she wants because Gubagoo agents have a transparent window into the exact cars or dealer services that the website visitor was already researching. The phone agents can then intelligently discuss, automatically display, and send offers / incentives on relevant dealer inventory. Dealerships can use TalkSmart as their first-ring, 24/7 call solution or just for after-hours; either way the U.S.-based agents set sales and service appointments, and after each call the TalkSmart platform seamlessly delivers back to the dealership (CRM systems) these extremely hot, information-packed leads, for follow-up.

 

More on How TalkSmart Works:

  • Before a dealer site visitor dials, Gubagoo’s Behavioral Engagement and Scoring Technology (the B.E.A.S.T.) has already relentlessly tracked that visitor’s site behavior (the exact cars they looked at, pages visited, etc.). So, no matter who takes the call, whether in-dealership staff or outsourced TalkSmart call center agents, that customer’s rich profile is always right in front of them – ensuring efficient, relevant, high-converting conversations out of the gate.
  • TalkSmart also identifies if incoming calls are for sales or service and can screen callers to transfer to the right department. Additionally, all dealership info is baked right into the platform: hours, location/directions, etc.
  • Because TalkSmart integrates Gubagoo’s patent-pending Inventory Control and Vehicle Matching platforms, which predictively match the right in-stock dealer inventory to that customer, dealer salespeople and call center agents can discuss and share online, live, relevant inventory feeds/views (with pictures and vehicle details) all married to the right offers/incentives. This vehicle-matching technology also helps dealers move the oldest inventory, because it puts the relevant, aged vehicles first in line. In general, because agents are informed and can be instantly responsive to consumer questions, the likelihood of gathering contact info, and setting test drive and showroom visits, rises dramatically.
  • During or after the call TalkSmart’s system allows agents to send emails displaying relevant inventory, with the right incentives/offers, with just a click – again, spotlighting the aged inventory first.
  • After every call, the dealership is sent all these highly motivated leads, with the caller’s contact info, the vehicles they’re interested in, and a complete transcript of the call. The TalkSmart platform seamlessly inserts all this data into a dealer’s CRM system to make following up on these sales opportunities easy.
  • Dealers have total flexibility in set-up: they can choose to use the TalkSmart call center for all incoming calls – turn it on for just after-hours – or to take every showroom and service department call after the fourth ring, to protect against missed opportunities and frustrated customers.
  • Every TalkSmart agent is U.S.-based, and for both of Gubagoo’s telephony and chat channels, operators that speak numerous languages are available, and instant translations are built into the platform.

 

About Gubagoo 
Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

 

Gubagoo Media Relations: 
Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com
Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com

 

* http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Should-Your-Company-Abandon-Phone-Support-88201.aspx