Vehicle matching provided by Gubagoo is aiming to convert website visitors into more effective leads by making dealership websites more intelligent. Using its predictive technology to analyze a visitor’s click patterns, Vehicle Matching automatically aligns the right cars/offers/pricing to the visitor’s vehicle choices instantly.
“In many ways, this is Match.com for dealerships and their inventory — because Vehicle Matching knows the right vehicles to match with what each website visitor wants — 24/7 and in real time,” said Brad Title, CEO of Gubagoo Inc. “It is much easier to build a good relationship when you know what someone really wants — and that is what Vehicle Matching does.
Interacting with relevance is now made possible with vehicle matching. And the fact that this tool is available 24/7 on a dealerships website, conversion rates increase by plenty.
“We track and analyze every inventory click and decode the URLs so we can build dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing. Vehicle Matching is all about converting website visitors to leads, and leads to sales – all by making dealership websites more intelligent! And as that intelligence grows, so do conversion rates.”
Other dealerships have already seen the results of VM for themselves. Savannah Toyota for example tells us that:
“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota. “This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota.”
Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.