Why is BDC good for your dealership? Considering Outsourced?

Traditionally, the Automotive BDC specifically refers to an in-house call center staffed and managed by the Dealership that handle their customer contacts, service, follow-up, appointment setting, etc.

More and more, Auto Dealers are finding ways to reduce the high-costs associated with an in-house BDC such as payroll, training, and equipment. Many Dealers have found success by outsourcing their BDC tasks to an outside professional call-center that can set appointments for service and sales, and gauge customer satisfaction. Like the sales side, the BDC can capture inbound calls for service and sales appointments, creating quality traffic and increasing business. Keep in mind that the greatest ROI comes from creating incremental sales from opportunities you would have lost.

The biggest advantage to having a Business Development Center (BDC) is convenience and time savings. With the majority of pone calls to dealers occurring in the morning, mid-day and late afternoon, which are the same times that advisors and sales staff are working hard on the floor with their existing customers, a BDC serving to handle this gap can help increase appointments, sales and customer retention and free the sales staff to provide customers who are present in the dealership with service and personalized attention.

Here are some benefits to outsourcing your BDC needs to Gubagoo:

When signing up with TalkSmart, dealers have total flexibility in set-up: they can choose to use the TalkSmart call center for all incoming calls – turn it on for just after-hours – or to take every showroom and service department call after the fourth ring, to protect against missed opportunities and frustrated customers. The U.S. based phone agents can intelligently discuss, automatically display and send offers or incentives on relevant dealer inventory and that is 24/7 call solution.

Since Gubagoo’s Behavioral Engagement and Scoring Technology has already tracked the visitor’s site behavior, After every call, the dealership is sent all these highly motivated leads, with the caller’s contact info, the vehicles they’re interested in, and a complete transcript of the call. The TalkSmart platform seamlessly inserts all this data into a dealer’s C.R.M. system to make following up on these sales opportunities easy.


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